When it comes to effective web design, it’s not just about how good the site looks. Of course, a beautiful site is important, however there are many other aspects of a website you must take into account when designing and building a website.
Below are the 5 key features of a successful website explained in detail to help you understand what each feature does, and why it is so important.
A good website will be structured in a way that funnels visitors into leads, sales etc. Here are a few examples to help you better understand what this is. If you have a website that sells iPhone, you would of course want to optimize the website to funnel visitors into your store to purchase an iPhone. The website would be structured in a way that would make it as easy as possible for visitors to add a product to their cart, and checkout. Another optimization to increase conversions would be to display “related items” on the page to encourage them to buy more items. If you are a company that provides a service, chances are you want visitors to call you or fill out a contact form on your website so you can followup and close the sale. You would optimize your site to get them to call you or fill out the form as quick as possible without any hassle. Also adding a bold call to action like “call now”, or “get a free quote” can increase your conversion rate.
These days a rather large percentage of internet users are accessing the web from a mobile device such as a smartphone or tablet. Not only does having a mobile responsive website design benefit you in terms of conversions because users have a better experience on your site, but it also benefits your SEO (search engine optimization) which we will talk about in the next section. If you aren’t mobile friendly, forget about ranking on the first page of Google in a competitive niche.
Search Engine Optimized
When you build a new website, you can’t just expect it to magically appear on the first page of Google overnight. There are certain things you must do to your site in order to make it so the search engines such as Google and Bing will index your content and rank it accordingly. The first step is selecting the keywords you want to rank for, then taking those keywords as well as variations of the same keywords, and putting them in the anchor text of your website as well as the alt tags of your images, and the H1, H2, and H3 header tags. Use 2%-4% keywords density per Google’s rules, and you will have a great start. Other things that improve on-page SEO, as social buttons, mobile responsive design, good website security features such as an SSL certificate, and a fast loading site which we will talk about in the next section. The rest comes down to off page optimization such as link building, and social signals (likes, shares, tweets, +1’s, etc)
Fast Load Speed
Studies have shown that 40% of people abandon a website that takes more than 3 seconds to load, therefore you need a site that loads as fast as possible to make sure your visitors stay on your website. Also, now Google looks at page speed as a ranking factor for SEO. So always remember when you are working on website development, always make sure the site loads as fast as possible
Last, but certainly not least, is easy navigation. You need to make sure it is very easy for visitors to find what they are looking for on your website as quickly as possible. Otherwise, they will go to your competitors site if your fails to load fast enough.